Baran  <br/><br/>
Introduction to mass communication : media literacy and culture : Stanley J. Baran. 

 - Updated 4th ed.. 
 - New York  McGraw-Hill  2007. 
 - xxxvi, 523p.  ill.  28cm  + 1 DVD ROM (4 3/4 in.) 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780073256238  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Mass media and culture<br/>Media literacy
<br/><br/><label>Dewey Class. No.: </label>302.23 BAR 2007