Smith  <br/><br/>
Marketing communications : an integrated approach  
/ P. R. Smith & Jonathan Taylor. 
 - 4th ed.. 
 - London  Kogan Page  2004. 
 - xvi, 696p., [16]p. of plates  ill.(some col.), facsims.  25cm 
<br/><br/> Includes index p.687 - 696 
<br/><br/><label>ISBN: </label>0749442654  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 SMI 2004