TY  - BOOK
AU  - Smith 
AU  - Taylor, Jonathan
TI  - Marketing communications : an integrated approach 
SN  - 0749442654 
U1  - 658.802 SMI 2004 
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Communication in marketing
N1  - Includes index p.687 - 696
ER  -