TY  - BOOK
AU  - Kompella 
TI  - Applying the branding iron 
SN  - 8130901943 
U1  - 658.827 KOM 2006 
PY  - 2006///
CY  - New Delhi
PB  - Viva Books Private Limited
KW  - Brand name products
KW  - Marketing
ER  -