TY  - BOOK
AU  - Fill 
TI  - Simply marketing communications 
SN  - 0273704052 
U1  - 658.802 FIL 2006 
PY  - 2006///
CY  - Harlow
PB  - FT Prentice Hall
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -