Lovelock, Christopher H.  <br/><br/>
Services marketing : people, technology, strategy  
/ Christopher Lovelock, Jochen Wirtz. 
 - 6th ed.. 
 - Harlow  FT Prentice Hall  2006. 
 - xx, 648p.  ill.  29cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131875523  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Professions--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 LOV 2007