TY  - BOOK
AU  - Lovelock, Christopher H. 
AU  - Wirtz, Jochen
TI  - Services marketing : people, technology, strategy 
SN  - 0131875523 
U1  - 658.8 LOV 2007 
PY  - 2006///
CY  - Harlow
PB  - FT Prentice Hall
KW  - Marketing
KW  - Management
KW  - Professions
N1  - Includes bibliographical references and index
ER  -