Van Gelder  <br/><br/>
Global brand strategy : unlocking brand potential across countries, cultures & markets  
/ Sicco van Gelder. 
 - London  Kogan Page  2003. 
 - ix, 260p.  ill.  25cm 
<br/><br/> Includes bibliographical references and indexs 
<br/><br/><label>ISBN: </label>0749440236  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Planning<br/>Export marketing
<br/><br/><label>Dewey Class. No.: </label>658.827 GEL 2003