Du Plessis  <br/><br/>
The advertised mind : groundbreaking insights into how our brains respond to advertising  
/ Erik du Plessis. 
 - London  Kogan Page  2005. 
 - xxiv, 232p.  ill.  25cm 
<br/><br/> Includes bibliographical references and indexs p. 221-226 
<br/><br/><label>ISBN: </label>0749443669  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects<br/>Advertising--Research
<br/><br/><label>Dewey Class. No.: </label>659.1019 PLE 2005