TY  - BOOK
AU  - Du Plessis 
TI  - The advertised mind : groundbreaking insights into how our brains respond to advertising 
SN  - 0749443669 
U1  - 659.1019 PLE 2005 
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - Advertising
KW  - Psychological aspects
KW  - Research
N1  - Includes bibliographical references and indexs p. 221-226
ER  -