TY  - BOOK
AU  - Duchessi 
TI  - Crafting customer value : the art and science 
SN  - 8179920380 
U1  - 658.812 DUC 2002 
PY  - 2002///
CY  - Mumbai
PB  - Jaico Publishing House
KW  - Customer loyalty
KW  - Customer relations
N1  - Includes index p.187 - 193
ER  -