TY  - BOOK
AU  - Roll 
TI  - Asian brand strategy : how Asia build strong brand 
SN  - 1403992797 
U1  - 658.827095 ROL 2006 
PY  - 2006///
CY  - New York
PB  - Palgrave Macmillian
KW  - Brand name products
KW  - Asia
KW  - Product management
N1  - Includes bibliographical references and index
ER  -