McNeil  <br/><br/>
Business to business market research : understanding and measuring business markets  
/ Ruth McNeil. 
 - London  Kogan Page Limited  2006. 
 - x, 310p.  ill.  24cm 
<br/><br/> Includes bibliography and index 
<br/><br/><label>ISBN: </label>0749447702  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Research
<br/><br/><label>Dewey Class. No.: </label>658.8 MCN 2006