Hoffman, K Douglas  <br/><br/>
Services marketing : concepts, strategies, & cases  
/ K. Douglas Hoffman, John E. G. Bateson. 
 - 3rd ed.. 
 - Australia  Thomson Western  2006. 
 - xix, 588p  ill  24cm 
<br/><br/><label>ISBN: </label>0324422830  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 HOF 2006