HESTER, Edward L.  <br/><br/>
Successful marketing research : the complete guide to getting and using essential information about your customers and competitiors  
/ Edward L. Hester. 
 - New York  John Wiley & Sons  1996. 
 - xv, 240p.  ill.  24cm 
 - A Wiley small business edition .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471123803 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 HES 1996