TY  - BOOK
AU  - HESTER, Edward L. 
TI  - Successful marketing research : the complete guide to getting and using essential information about your customers and competitiors 
T2  - A Wiley small business edition
SN  - 0471123803
U1  - 658.83 HES 1996 
PY  - 1996///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -