TY  - BOOK
AU  - Edmunds 
TI  - The AMA guide to the globe : managing the international marketing research process 
SN  - 0324313314 
U1  - 658.83 EDM 2006 
PY  - 2006///
CY  - Mason
PB  - Thomson Texere
KW  - Marketing research
KW  - Research
KW  - Management
N1  - Includes index p.309 - 314
ER  -