Riesenbeck  <br/><br/>
Power brand : measuring, making and managing brand success  
/ Hajo Riesenbeck and Jesko Perry. 
 - Weinheim  Wiley-VCH Verlag GmbH & Co.  2007. 
 - xii, 274p.  ill.(some col.)  24cm 
<br/><br/> Includes bibliography p.267 - 269 
<br/><br/><label>ISBN: </label>978352750820  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827 RIE 2007