Wilson  <br/><br/>
Strategic marketing management : planning, implementation, and control  
/ Richard M. S. Wilson and Colin Gilligan. 
 - New Delhi  Viva Books Private Limited  2005. 
 - xx, 827p.  ill.  29cm 
<br/><br/> Includes index p.813 - 827 
<br/><br/><label>ISBN: </label>8176490709  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.802 WIL 2005