TY  - BOOK
AU  - Wilson 
AU  - Gilligan, Colin
TI  - Strategic marketing management : planning, implementation, and control 
SN  - 8176490709 
U1  - 658.802 WIL 2005 
PY  - 2005///
CY  - New Delhi
PB  - Viva Books Private Limited
KW  - Marketing
KW  - Management
N1  - Includes index p.813 - 827
ER  -