TY  - BOOK
AU  - Bingham 
AU  - Gomes, Roger
AU  - Knowles, Patricia A.
TI  - Business marketing 
SN  - 0071243968 
U1  - 658.8 BIN 2005 
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Industrial marketing
KW  - Management
KW  - United States
KW  - Case studies
KW  - Industrial procurement
N1  - Includes index p.458 - 475
ER  -