Paley  <br/><br/>
The manager?s guide to competitive marketing strategies  
/ Norton Paley. 
 - 3rd ed.. 
 - New Delhi  Viva Books Private Limited  2007. 
 - x, 412p.  ill.  27cm 
<br/><br/><label>ISBN: </label>8130903490  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 PAL 2007