TY  - BOOK
AU  - Paley 
TI  - The manager?s guide to competitive marketing strategies 
SN  - 8130903490 
U1  - 658.8 PAL 2007 
PY  - 2007///
CY  - New Delhi
PB  - Viva Books Private Limited
KW  - Marketing
KW  - Management
ER  -