Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing; an anthology selected and interpreted by John M.T. Balmer and Stephen A. Greyser. 

 - London  Routledge  2003. 
 - xviii, 365p.  ill.  25cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>041528421X  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image<br/>Corporations
<br/><br/><label>Dewey Class. No.: </label>659.2 REV 2003