TY  - BOOK
AU  - Balmer, John M. T.
TI  - Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing; an anthology selected and interpreted by John M.T. Balmer and Stephen A. Greyser
SN  - 041528421X 
U1  - 659.2 REV 2003 
PY  - 2003///
CY  - London
PB  - Routledge
KW  - Corporate image
KW  - Corporations
N1  - Includes bibliographical references and index
ER  -