The marketing of sport; edited by John Beech and Simon Chadwick. 

 - Harlow, England/New York  Prentice Hall/Financial Times  2007. 
 - xxxv, 555p.  ill.  25cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>027368826X  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing
<br/><br/><label>Dewey Class. No.: </label>796.0698 MAR 2007