TY  - BOOK
AU  - Beech, John
AU  - Chadwick, Simon
TI  - The marketing of sport; edited by John Beech and Simon Chadwick
SN  - 027368826X 
U1  - 796.0698 MAR 2007 
PY  - 2007///
CY  - Harlow, England/New York
PB  - Prentice Hall/Financial Times
KW  - Sports
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -