Johnston  <br/><br/>
Relationship selling  
/ Mark W. Johnston, Greg W. Marshall. 
 - New York  McGraw-Hill/Irwin  2008. 
 - xxvii, 446p.  col., ill.  26cm 
<br/><br/> Includes index p.434 - 446 
<br/><br/><label>ISBN: </label>9780073529813  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Relationship marketing<br/>Selling
<br/><br/><label>Dewey Class. No.: </label>658.85 JOH 2008