TY  - BOOK
AU  - Johnston 
AU  - Marshall, Greg W.
TI  - Relationship selling 
SN  - 9780073529813 
U1  - 658.85 JOH 2008 
PY  - 2008///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Customer relations
KW  - Relationship marketing
KW  - Selling
N1  - Includes index p.434 - 446
ER  -