Wood  <br/><br/>
Essential guide to marketing planning  
/ Marian Burk Wood. 
 - Harlow  Financial Times Prentice Hall  2007. 
 - xix,264p.  25cm 
<br/><br/> Includes index p.255 - 264 
<br/><br/><label>ISBN: </label>9780273713234  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 WOO 2007