TY  - BOOK
AU  - Wood 
TI  - Essential guide to marketing planning 
SN  - 9780273713234 
U1  - 658.8 WOO 2007 
PY  - 2007///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes index p.255 - 264
ER  -