Baker, Michael John  <br/><br/>
Product strategy and management  
/ Michael Baker and Susan Hart. 
 - 2nd ed.. 
 - Harlow, England  Pearson Education Limited  2007. 
 - xviii, 541p  ill  25cm 
<br/><br/> Includes bibliographical references p.504-526 and index 
<br/><br/><label>ISBN: </label>9780273694502  
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management--Case studies<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.56 BAK 2007