Kotler, Philip  <br/><br/>
Principles of marketing  
/ Philip Kotler, Gary Armstrong. 
 - 12th ed.. 
 - Upper Saddle River, N.J.  Pearson/Prentice Hall  c2008. 
 - xxxii, 599, [99]p.  ill.  29cm 
<br/><br/> Includes indexes 
<br/><br/><label>ISBN: </label>9780132389877  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT 2008