Brassington  <br/><br/>
Essentials of marketing  
/ Frances Brassington and Stephen Pettitt. 
 - Harlow, England  Prentice Hall Financial Times  2007. 
 - xiv, 545p.  col., ill.  26cm 
<br/><br/> Includes indexes p.527-545 
<br/><br/><label>ISBN: </label>9780273708186  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 BRA 2007