Batra  <br/><br/>
Advertising management  
/ Rajeev Batra, John G. Myers, David A. Aaker. 
 - 5th ed.. 
 - New Delhi  Prentice Hall of India Private Limited  2006. 
 - xiii, 754p.  ill.  23cm 
<br/><br/> Includes index p.739-754 
<br/><br/><label>ISBN: </label>8120312198  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management
<br/><br/><label>Dewey Class. No.: </label>659.1 BAT 2006