TY  - BOOK
AU  - Sharma 
AU  - Singh, Raghuvir
TI  - Advertising : planning and implementation 
SN  - 8120329732 
U1  - 659.1 SHA 2006 
PY  - 2006///
CY  - New Delhi
PB  - Prentice Hall of India Private Limited
KW  - Advertising
N1  - Includes bibliographical references and index p.469-478
ER  -