Reeder  <br/><br/>
Industrial marketing : analysis, planning and control  
/ Robert Reeder, Edward G. Brierty, Betty H. Reeder. 
 - 2nd.ed.. 
 - New Delhi  Prentice Hall of India Private Limited  2007. 
 - xvi, 670p.  ill.  24cm 
<br/><br/> Includes index. p. 660-670 
<br/><br/><label>ISBN: </label>9788120312456  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 REE 2007