Keller  <br/><br/>
Best practice cases in branding : lessons from the worlds strongest brands  
/ Kevin Lane Keller. 
 - 3rd ed.. 
 - Upper Saddle River  Prentice Hall  2008. 
 - xii, 381p.  24cm 
<br/><br/> Includes bibliography references 
<br/><br/><label>ISBN: </label>9780131888654  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Business names
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL 2008