TY  - BOOK
AU  - Keller 
TI  - Best practice cases in branding : lessons from the worlds strongest brands 
SN  - 9780131888654 
U1  - 658.827 KEL 2008 
PY  - 2008///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Branding (Marketing)
KW  - Business names
N1  - Includes bibliography references
ER  -