Fill  <br/><br/>
Marketing communications : engagement, strategies and practice  
/ Chris Fill. 
 - 4th ed.. 
 - Harlow  Prentice Hall  2006. 
 - xxxvii, 911p.  ill.  24cm 
<br/><br/> Includes index. p. 893-911 
<br/><br/><label>ISBN: </label>0273687727  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 FIL 2006