TY  - BOOK
AU  - Fill 
TI  - Marketing communications : engagement, strategies and practice 
SN  - 0273687727 
U1  - 658.802 FIL 2006 
PY  - 2006///
CY  - Harlow
PB  - Prentice Hall
KW  - Communication in marketing
N1  - Includes index. p. 893-911
ER  -