Wood  <br/><br/>
The marketing plan handbook  
/ Marian Burk Wood. 
 - 3rd ed.. 
 - Upper Saddle River  Pearson Prentice Hall  2008. 
 - xv, 190p.  ill.  22cm + 1 CD-ROM (4 3/4in.) 
<br/><br/><label>ISBN: </label>9780132237550  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>658.802 WOO 2008