TY  - BOOK
AU  - Wood 
TI  - The marketing plan handbook 
SN  - 9780132237550 
U1  - 658.802 WOO 2008 
PY  - 2008///
CY  - Upper Saddle River
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Management
KW  - Handbooks, manuals, etc
ER  -