Green  <br/><br/>
Research for marketing decisions  
/ Paul E. Green, Donald S. Tull, Gerald Albaum. 
 - 5th ed.. 
 - Englewood Cliffs, N.J.  Prentice Hall  c1988. 
 - xii, 784p.  ill.  25cm 
<br/><br/> Includes index p.771-784 
<br/><br/><label>ISBN: </label>8120307577  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 GRE 1988