Marketing power plays : how the world?s most ingenious marketers reach the top of their game. 

 - New York  McGraw-Hill  2007. 
 - ix, 178p.  ill.  22cm 
<br/><br/><label>ISBN: </label>0071475583  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR 2007