Wheeler  <br/><br/>
Designing brand identity : a complete guide to creating, building and maintaining strong brands  
/ Alina Wheeler. 
 - 2nd ed.. 
 - Hoboken  John Wiley  2006. 
 - vii, 280p.  col., ill.  29cm 
<br/><br/> Includes bibliography and index p.270 - 279 
<br/><br/><label>ISBN: </label>0471746843  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products<br/>Brand name products<br/>Branding (Marketing)<br/>Trademarks--Design
<br/><br/><label>Dewey Class. No.: </label>658.827 WHE 2006