TY  - BOOK
AU  - Wheeler 
TI  - Designing brand identity : a complete guide to creating, building and maintaining strong brands 
SN  - 0471746843 
U1  - 658.827 WHE 2006 
PY  - 2006///
CY  - Hoboken
PB  - John Wiley
KW  - Advertising
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Trademarks
KW  - Design
N1  - Includes bibliography and index p.270 - 279
ER  -