TY  - BOOK
AU  - Nadeau 
TI  - Living brands : collaboration + innovation = customer fascination 
SN  - 9780071466141 
U1  - 658.827 NAD 2007 
PY  - 2007///
CY  - Kuala Lumpur
PB  - Dewan Bahasa dan Pustaka
KW  - Advertising
KW  - Brand name products
N1  - Includes index p.293 - 300
ER  -