Post  <br/><br/>
Global brand integrity management : how to protect your product in today?s competitive environment  
/ Richard S. Post and Penelope N. Post. 
 - New York  McGraw-Hill  2007. 
 - xv, 309p.  ill.  24cm 
<br/><br/> Includes index p.303 - 309 
<br/><br/><label>ISBN: </label>9780071494441  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Product counterfeiting--Prevention<br/>Product management<br/>Trademark infringement--Prevention
<br/><br/><label>Dewey Class. No.: </label>658.827 POS 2007