TY  - BOOK
AU  - Post 
AU  - Post, Penelope N.
TI  - Global brand integrity management : how to protect your product in today?s competitive environment 
SN  - 9780071494441 
U1  - 658.827 POS 2007 
PY  - 2007///
CY  - New York
PB  - McGraw-Hill
KW  - Brand name products
KW  - Product counterfeiting
KW  - Prevention
KW  - Product management
KW  - Trademark infringement
N1  - Includes index p.303 - 309
ER  -